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Home>>Portfolio>>Computer
Energy Conservation
Clients of Sustainable Transitions Inc. include:
Sean
Vormwald, president of Sustainable Transitions
Inc., has worked on a variety of sustainability projects for many
other organizations. A sampling of these projects is listed below.
Learn
more about Sean
Vormwald's sustainability experience. |
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Computer-Based
Energy Conservation Campaign Plan
This
social marketing campaign plan was designed to convince staff and
faculty at Ithaca College to conserve energy by turning their computers
off at the end of the workday and by enabling the energy saving
sleep-mode on their monitors.
Primary
research was conducted to analyze the beliefs and knowledge level
of the target audience related to conserving energy. These surveys
and interviews revealed several belief and knowledge barriers that
could be addressed through simple messaging related to the positive
financial and environmental impacts of turning off their computers.
The
campaign plan recommended a variety of marketing techniques, peer
volunteer strategies, incentives, and prompts to encourage the target
audience to reduce energy use in order to protect the environment
and save a tremendous amount of money on electricity costs.
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